SELECTED UX/UI PRODUCT WORK
Designing interfaces that simplify complex decisions and create intuitive digital experiences.
OPH Platform UX/UI Optimization
Redesigned key interface components and content hierarchy to reduce friction and improve user decision flows. Delivered a strategic roadmap including usability improvements, messaging clarity shifts, and structural changes aligned with revenue-driving actions.
UI Structure · Visual Hierarchy · Conversion Interface
BREV Template: Trust Optimization System
Designed and led the implementation of a scalable review interface template prioritizing authenticity over perfection. Restructured the content hierarchy toward relatable insights to strengthen trust signals and brand awareness.
Interface Template · Information Hierarchy · Trust Signals · Scalable system
OddsShark Homepage Redesign
Led a mobile-first interface redesign focused on reducing cognitive load and improving content hierarchy. Reframed the homepage to surface key betting insights within seconds of entry, improving scanability and decision speed.
Mobile UI · Interface Hierarchy · Interaction Clarity
BRANDING
To build a brand goes beyond designing just a logo, it’s about building trust behind every detail.
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Mei Beauty needed a sub-brand to focus on their holistic rituals products - so we launched Mei Rituals.
Logo and band identity creation. Additional assets for print, social media and website banners.
Candles and essential oils brand based in Colombia.
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Bristle & Strand, A Salon/Dry Bar brand wanted a corporate identity that matches their clean and delicate vibe.
Brand identity creation for a Seattle-based salon. Classy, current and clean.
Assets for print, web and on-site location.
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Rokkoyō Studio is a pottery concept studio that gathers unique pieces for unique tastes.
Logo and band identity creation. Additional assets for print, social media, and website banners.
Branding project for a pottery experiences studio.
Other branding projects
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Logo and brand identity creation, look & feel.
ELEVATING THE INFLUENCE OF BRANDS
At Rappi, I designed campaign materials across markets like Mexico, Uruguay, Chile, Ecuador, and Colombia.
I created high-quality visuals for social media, digital campaigns, and ATL/BTL advertising.
The fast-paced, high-growth environment sharpened my ability to deliver under pressure.
Quick turnarounds and dynamic brand needs were part of the daily rhythm.
It was a masterclass in speed, creativity, and cross-market design thinking.
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SOCIAL MEDIA AND WEB CONTENT
The mission is to capture the brand's essence in every visual piece and create a meaningful bond with the audience.
Social media posts, stories and web banners for Ona and Wai Apparel.
